We are pathfinders, passionate about creating safe spaces, advancing parity, representation, and linear development in sports through education, innovation, media, storytelling and technology.
where sports intersects with life
What We Do
We provide a framework that supports the safety and growth of a diverse community in sports. This cuts across creatives, athletes and media with a bias for Africa. We believe in an equal and diverse opportunity for everyone regardless of their background.
Our Focus
Our community is our focus. We build for people. Our approach recognises diversity, appreciates similarities and honours the uniqueness of the sports ecosystem. We create a linear sense of purpose that allows for the use sports as a tool to provide safety and forge meaningful connections.
Why We Do It
Sports has a fundamental effect on individuals and communities. It is a tool that allows for exploration of identity through its language and expressions. It provides a peak into communities and how they intersect with sports.
We are a collective of curious and passionate change changemakers. We share a love for and support sports that represents everyone at all levels.
How We Do It
We leverage storytelling, education and technological media to drive parity, communication, deliver social change, advance development , increase revenue and ecological growth. We are a community of pathfinders, united by our appreciation for the sustaining benefits of communities. Because sports intersects with our lives, we share a love for and support sports that represents everyone at all levels.
Our Drive
People are at the heart of what we do and who we are. We are driven by the desire to create consistent knowledge based impact through the preservation of traditional and digital sports communities. We want to sustain our community with values like respect, accountability, transparency and justice in an environment that fosters curiousity, creativity, diversity, access, safety and inclusion.
We want a system that is valuable and viable for investment and socio-economic growth. We invest in promoting trust, authenticity, dignity, sportsmanship and adaptability.
We invest in community, we invest in systems and tool.
Community
Transcending barriers and building bridges.
We cultivate a deep sense of belonging that’s more than just a feeling – it’s a home where each person’s unique story contributes to the vibrant narrative. Community is our heart beat.
Growth
We provide nutrients for talents to blossom.
We don’t believe in short-lived victories; we’re committed to nurturing sustainable growth that spans generations. Our approach isn’t about quick fixies.
Integrity
It directs every decision we make.
Our commitment to transparency, honesty, and fairness forms the bedrock sport salon’s reputation. Ensuring that our actions reflect our words.
Education
Enrich our growing community.
We provide a platform that is driven by the curiosity to self-develop through the ability to question, understand, and think through concepts.
Innovation
We support curiosity and ideas.
In the landscape of sports, we thrive on innovation, continuously seeking fresh ways to push boundaries and redefine possibilities.
Teamwork
Take support to the next level.
We celebrate the power of unity. We believe that every individual’s contribution is vital to achieving our collective vision.